Ben Collins and Danielle Strle, the new CEO and chief product officer of The Onion, recently appeared on Decoder, the show hosted by Verge editor-in-chief Nilay Patel. In the episode, Ben and Danielle discuss how they are leading the comedy powerhouse.
The MG team was so proud to work with The Onion team. In just over 50 days, informed by the goal of making it all out when the Democratic National Convention was in Chicago, we relaunched both the. newspaper and website. We modernized The Onion‘s digital infrastructure by migrating 30 years of legacy content to WordPress and implemented a more intuitive and engaging user experience. We also developed a new solution to increase reader benefits and helped set up a successful membership program.
-
Case Study
The Onion
Here’s the exchange with Danielle that calls out our work with the team at The Onion (who we all gladly now call friends). Full episode here.
Yeah, I looked at the site just now, and I was like, “Oh man, that doesn’t look like a Kinja website anymore.” Did you have to hire designers and engineers? How did you pick a platform?
DS: We kicked the tires on a lot of stuff. We talked to a number of really great agencies. Honestly, it was really like a fun sales process to be the client representing The Onion in a bidding process between design and dev shops wanting to work on this project. Everyone has been so great. I would’ve hired them all if I had four Onions. But yeah, we worked with a company called MG Strategy and Design. They’re distributed and have a lot of deep experience in newsrooms, both in paper and digitally. So, we have been excited to work with them on both getting the website up and getting the DNC paper designed and templates for our new papers moving forward. And they’re just such a dream team. They have something like 200 collective years’ experience in newspapers and digital newspapers. We moved on to WordPress. We looked at other platforms, of course. But yeah, moving fast, here we are. It’s a WordPress world.
Now please go to TheOnion.com and sign up for membership.
