In just over 50 days, we relaunched The Onion’s newspaper and website. Working with the new owners of The Onion, we modernized its digital infrastructure by migrating 30 years of legacy content to WordPress and implemented a more intuitive and engaging user experience. We also developed a new solution to increase reader benefits and set up a successful membership program..
Huge thanks to all the fine folks at The Onion who trusted us with their amazing work. What a pleasure to collaborate. We did the first phase of this project in record time because that’s what we needed to make a deadline to launch while the Democratic National Convention was in Chicago in mid-August.
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Case Study
The Onion
You can read our case study of what we did in partnership with The Onion. But don’t just take our word for the coolness of the new owners, this project has earned a lot of media so check out these reputable sources:
- The Onion is sold to new firm known as Global Tetrahedron (Axios)
- New Chicago-based company Global Tetrahedron wants to make The Onion great again (Chicago Sun-Times)
- The Onion single-handedly revives the printing press (WBEZ Chicago)
- The new CEO of ‘The Onion’ is bringing back ‘the good internet.’ Here’s how (Fast Company)
- No Joke: The Onion Thinks Print Is the Future of Media (The New York Times)
- The Onion’s cutting edge: paper (The Economist)
- How The Onion is saving itself from the digital media death spiral (The Verge)
