For the last decade the World Bank Group has honored groundbreaking women leaders
The World Bank Group’s Gender Leadership Award honors those with a proven track record of furthering women’s advancement and gender equality while contributing to the organization’s goals to reducing poverty and boost shared prosperity.
Each year the award gets a new visual approach that reinforces the year’s theme. The 10th Annual Gender Award, held in late February, focused on this idea — Equality at work: A decade of accelerating progress. That the winner was Loubna Ghaleb, a top leader at Tanger Med Group, meant that motion and energy of ports, logistics and shipping needed to be a big part of the visual solution.
MG worked with the amazing team at the World Bank Group’s Multilateral Investment Guarantee Agency (MIGA) on the campaign which included creating a visual that worked for large and small screens, posters and event signage, as well as animations for event video and promotion.
MG was honored to take part in such an important program.
