Laura is a strategic, empathetic, data-driven UX leader with more than 15 years of experience designing useful, usable, and equitable products and services.
In her work, she guides teams to deeply understand human behavior and design with intention, ensuring solutions are both effective and meaningful.
She has held senior roles at the United States Digital Service, Condé Nast, and The Washington Post,. She champions design that helps people access the information they need to make life-changing decisions.
At Valley Bank, Laura led a cross-functional team to redesign the multi-channel, multi-product onboarding experience—reducing the digital application time from 20 minutes to under five. The solution integrated smart UX design with new APIs, auto-decisioning (KYC), and instant bank verification to eliminate friction and boost conversion.
With a foundation in journalism and visual storytelling, Laura is a powerful communicator and natural community builder. Her work is driven by a single goal: to illuminate opportunities that help people find, understand, and act on the services they need—when they need them most.
Laura Cochran
UX + Research Lead
