McKinsey & Company

Helping expand excellence in visual storytelling

In a recent LinkedIn post McKinsey & Company’s head of global publishing, Raju Narisetti, emphasized the importance of visual storytelling and interactivity in how it shares its insights.

McKinsey’s Week in Charts email newsletter is a must-read, not only for the timely thinking about what’s going on in the world, but for what McKinsey’s head of data vizualization calls “small-space data viz ideas and solutions.”

When the McKinsey Global Institute explores a topic it does so along its mission to help decision making on issues most critical to world’s leaders and decision makers but populates its reports with imaginative and groundbreaking visuals.

Behind all of this excellent work is a group of some of the world’s finest visual storytellers. And when those folks need help, even just a little, the MG team is honored to be among those who step in.

Data visualization

In recent years MG has helped with large and small charts when the MckInsey team needs help. This includes iterating visual ideas with report researchers, chasing down questions with author teams, or just picking up slack.

Publishing

MG has helped develop data visualizations for a number of recent books published by McKinsey partners including “Rewired” by Eric Lamarre, Kate Smaje, and Rodney W. Zemmel; “The Ecosystem Economy” by Venkat Atluri and Miklós Dietz; and the upcoming 8th edition of “Valuation: Measuring and Managing the Value of Companies” by Tim Koller, Marc Goedhart and David Wessels.

Creating visuals for a book means working on tight deadlines and iterative cycles, often inventing a workflow and process that works for the author teams and delivers for the needs of the publisher.

It also means embrasing and building off of McKinsey’s excellence in “small-space data viz ideas and solutions” — as pages of a book aren’t often the largest of canvases