Foley Foundation

We supported the James W. Foley Legacy Foundation as it embarked on a year of growth and change. The work started in 2023 and continues now as the incredible Diane Foley considers all the ways to support a safer world. The Foley Foundation, which has shortened its name, is fighting for a world without fear of hostage-taking that values the role of journalists in protecting our freedom.

James Foley, Diane’s son. was murdered by terrorists in the Middle East on August 19, 2014 — and she’s been in the battle to raise the profiles of Americans held overseas ever since. “Diane Foley has turned tragedy into purpose and relentless advocacy,” Jake Sullivan, the Biden administration’s national security adviser, said, “and that has made a real difference.”

In the last decade, the Foley Foundation has grown its mission and impact. Its website had not kept pace with its evolving mission That’s where the MG team came in to offer support.

Our team worked with Brian Oakes, the director of “Jim: The James Foley Story” and a longtime friend of the family, to create a fresh brand identity for the Foundation. The flame Brian introduced with its shimmer of gold became a recurring motif for the site design.

We also discovered the site lacked ADA compliance, mobile responsiveness, and other modern digital storytelling capabilities. The Foley Foundation team was eager to bring things together for all the things it does — from hostage advocacy to championing moral courage to journalist and international traveler safety

We led a comprehensive digital storytelling transformation, harnessing the latest features of WordPress’ CMS platform. Introducing streamlined landing pages facilitated users’ exploration of specific areas, leading to increased engagement. Enhancements in WCAG compliance, faster load times, and the implementation of user-friendly blocks and patterns empower admins for efficient site management without the need for developer assistance.

Our work with the Foley Foundation is ongoing as we support the team in learning all the new tools they now have to tell their important advocacy story.